OnWater

For dealers

The lead is a buyer already sitting in your boat.

OnWater takes buyers from boat type to the exact boat on your lot. You get a demo request naming that hull, with the contact details to call them straight back.

List your demo boats

Model-specific intent

Every lead names the exact hull on your lot. No 'looking for something around 25 feet' guesswork.

Demo-ready buyers

They asked to ride it. Your close rate on a sea trial beats anything else in the funnel.

Your listing, your lead

The request goes to the dealer holding that boat — you. It is never shopped around to three of your competitors.

Checked before it reaches you

Every request is reviewed by OnWater and passed to you by a person — name, phone, email and the day they want to go out.

How it works

  1. 01

    Send us your inventory

    The boats you're happy to take people out on, and where they sit.

  2. 02

    Buyers browse and choose

    They filter by type, price and city, then open the boat they want to ride.

  3. 03

    We hand you the lead

    OnWater reviews each request and sends it over with the buyer's name, phone, email and preferred demo window.

Curious what buyers see first? Browse the consumer experience.